The AJ’s Kidz Room Story

Always being surrounded by kids, mostly by brothers, sister and family members kiddies, as I am a late lamb, I always had a vision of creating something beautiful for their little ones.

Later I realized a need for moms, moms to be (-and dads), they want to create a special easy living space where the little ones can create their own little get-away from the hustle and bustle of modern life.  Looking at the trend the world is moving, so much is needed not to leave our kids behind.  Therefore I started focusing on helping moms and dads to create their kiddies own little safe space. How can we support & comfort our children when they are weary, frustrated & hurt?  – by creating a safe haven for them to find shelter during life’s storms.  We as parents embody ideals were we are sure to create these…..

Vision and business idea

Our vision is to offer a wide range of well-designed, functional home products at prices so low that as many moms (and dads) will be able to afford them!

The AJ’s Kidz Room Crew work hard to achieve quality at affordable prices for our customers through optimising our entire value chain, by building long-term supplier relationships. Our AJ’s Kidz Room Crew’s vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.

Quality products at low prices

To reach many people, our products must be of good quality and affordable. We design with our customers needs in mind.  We work closely with designers and work with customers technical specifications, creating a special safe haven.

About Kids’ Rooms

Children only get one childhood, and at AJ’s Kidz Room, we passionately believe that it should be the very best possible; a childhood that creates memories they can treasure as they grow up and that will give them the very best start in life.

Our aim is to help parents create comfortable, safe and inspirational environments for children to live, eat, sleep, play and learn in. We know that products need to be practical and durable, but we believe that this shouldn’t be at the expense of style or imagination. With this in mind, we have created an extensive range of unique, fun and practical high-quality products that we are sure you and your children will love; products that can be difficult to find on the high street; products that can be treasured and passed on.

As a family-run business, these are the things that are important to us:

Quality: It is important to us that the products we sell are well-built and finished to a high standard, so that we are proud to sell them, and so you will be proud to have them in your home.

Choice: We know that all children are different, so it is important to us that we offer a wide range of quality, fun products and that our range caters for children of all ages, from babies to teens.

Personal Customer Service: Moms (and dads) do not like being treated like a number, so it is important to us that our customers are treated as individuals with personal, in-house customer service from friendly staff.

Good Supplier Relationships: We believe it is important to develop positive, long-lasting relationships with our suppliers so that we can work with them to bring our customers the best products possible.

Hassle-Free Services: We believe that shopping should be fun and hassle-free, so it is important to us that we offer services that make things as easy as possible for our customers, such as convenient deliveries and a friendly-returns policy.

We hope you love our products as much as we do!

At AJ’s Kidz Room Crew,  we think our products are great, but don’t just take our word for it; take a peek at some of the others who love what we do!


•  We are committed to having a positive impact on people and the planet. Our ambition is to make a better everyday life within the limits of the planet, a desirable choice that is affordable, attractive and accessible for as many people as possible.

• Unsustainable consumption is one of the world’s biggest global challenges. We are committed to promoting sustainable consumption, but we know we cannot achieve our ambitions alone.

• We are exploring circular that will enable us to achieve our ambitions.

• The low price does not mean low-quality or unsustainable. Just as high price does not mean high quality and sustainable. We want to make the products in our range available to many people. Keeping prices low is a cornerstone of our business idea. But this must never come at the expense of people and the environment.